Released on: February 1, 2008, 7:12 am

Press Release Author: Avangate B.V.

Industry: Software

Press Release Summary: Avangate BV, full service provider for electronic software
distribution and reseller management for software vendors announces a new end-user
oriented service that adds more value to the shopping experience, positively
influences the buying decision, and increases sales volumes.

Press Release Body: Avangate BV, full service provider for electronic software
distribution for software vendors introduces Affiliate\'s Doctor, an innovative
support program within the Avangate Affiliates Program, including Live Chat and
personalized, one-to-one business consultancy.

The Affiliate\'s Doctor builds personal relationships with affiliates, provides
right-on advice on setting up promotions, improving product presentations or
campaign management, and has the keenest eye for online business matchmaking.
Avangate establishes special agreements with affiliates in the vendor\'s name, looks
for niche affiliates whose profiles best fit a certain vendor\'s products, starts
strategic partnerships with such affiliate VIPs as BitsDuJour and GiveAwayOfTheDay.

\"Dr. Affiliates helps growing affiliates\' business and implicitly, software vendors\'
sales. We basically sustain affiliates activity with web sales know-how and we do it
with a one-to-one approach,\" says Cristian Dorobantescu, Affiliates Network
Coordinator, Avangate.

\"We make things happen, ease the affiliate support load for the vendor, improve
vendors sales through affiliates, help the affiliates optimize their sites,
promotions and overall conversion rates,\" adds Cristian Dorobantescu.

Affiliates Live Chat is available to all affiliates using the Avangate system,
within the dedicated Control Panel, and each issue is addressed personally by our
Affiliates team.

\"At Avangate we focus on quality and this translates in need-specific solutions
built according to direct input from the market. We listen to vendors, to
affiliates, to shoppers and we develop tools that ease everybody\'s job,\" says
Cristian Badea, CIO, Avangate. \"Dr Affiliate with the live chat and the growing set
of tools is our response to affiliates\' need for ongoing technical and business
support,\" adds Cristian Badea.

Avangate Affiliates Network integrates with the Avangate eCommerce services
portfolio for software vendors, completing the eCommerce platform, the Reseller
Management System, and the Web Marketing services. The affiliate network managed by
Avangate displays all the tools needed to run a successful affiliates business such
as feed generator, promotion page, affiliation reports or the recently launched
collaborative marketing tool which allows vendors to build a collection of marketing
resources (graphical elements and text) ready to be used by their affiliates.

***
About Avangate
Avangate is an eCommerce platform for electronic software distribution incorporating
an easy to use and secure online payment system plus additional marketing and sales
tools, such as an affiliate management system, automated cross-selling options,
software promotion management, Internet marketing services as well as consultancy on
how to increase online software sales. Avangate is produced and managed by GECAD
ePayment, member of GECAD Group - delivering innovative IT solutions Worldwide since
1992. More information can be found on its corporate website, at: www.avangate.com

--


Web Site: http://www.avangate.com

Contact Details: For further information, contact:

Avangate
Tel.: +31 20 890 8080
Email: info@avangate.com
Web: www.avangate.com

***
For Media related enquiries, contact:

Cristian Dorobantescu - Marketing Manager, Avangate
Tel.: +31 20 890 8080
Email: press@avangate.com


Offices:
Headquarters address Avangate B.V.
Van Heuven Goedhartlaan 937
1181 LD Amstelveen
Amsterdam Metropolitan Area
The Netherlands
Phone: +31 20 890 8080
Fax: +31 20 203 1309

Operational & Development Avangate B.V.
10A Dimitrie Pompei Blvd.
Conect Building, 2nd floor
020337, Bucharest
Romania
Phone: +40 21 303 2068
Fax: +40 21 303 2067

US Sales Office Avangate Inc.
Mountain View Center
800 West El Camino Real
Mountain View, CA, 94040 USA
Phone: 650 963 5701
Sales phone: 650 943 2447